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Book Review – The Power of Persuasion How We’re Bought and Sold

The Power of Persuasion: How We’re Bought and SoldRobert V. LevineReviewed by Frank MacHovec, Ph.D., Center for the Study of the Self, Gloucester, VAThe author is a social psychologist and department head whose “ultimate interest is how people are manipulated to do things they never thought they’d do” (p. 4).  He defines persuasion as “psychological dynamics that cause people to be changed in ways they wouldn’t if left alone” (4). Before writing the book he attended sales training seminars, “lis...

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